Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content
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Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content

by Big Potato

Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content — charted as a top-100 best-selling board game on Amazon UK in 3 different years (2024–2026), peaking at #4.

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About this board game

  • THINK LIKE THE HERD, OR FACE THE PINK COW: Flip a question and guess what everyone else is thinking. Land in the majority and win cows — be the odd one out, and the dreaded pink cow of doom is yours.
  • REVEALS HOW YOUR FRIENDS THINK: There are no right or wrong answers, just popular ones. Finding out how your family and friends think is half the fun, and the results are almost always brilliantly surprising.
  • BRILLIANT FOR HUGE GROUPS: Built for 4 to 20 players, making it one of the few games that genuinely works for big family gatherings, Christmas, Boxing Day, and parties where most games fall flat.
  • OPEN THE BOX & PLAY: No complicated setup, no lengthy rules explanation — easy to learn in moments and endlessly replayable, the kind of game that gets pulled out again and again.
  • A GUARANTEED CROWD-PLEASER: Loved by families across the UK, suitable for kids, teens, and adults aged 10+ — a cracking gift that always gets played.

Details

Peak position#4 (of 3 years charting)
Charted2024–2026
CategoryToys & Games › Games & Accessories › Board Games
PublisherBig Potato
Price range£14.99 – £24.99 (all time)

Price history

Amazon UK price history for Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content

Price history chart by Keepa.

In the charts

Its best year was 2024, when it finished at #4 in Amazon UK’s annual Top 100 board games. That year’s #1 was Cryptic Killers Unsolved murder mystery game - Cold Case Files Investigation Detective clues/evidence - Solve the crime - For individuals, date nights & party groups - Murder of a millionaire by Cryptic Killers. It first charted in 2024 at #4, which proved to be its peak, and last appeared in 2026, at #21. That is 3 consecutive years in the Top 100.

Around it in 2024

See the full 2024 Top 100 →

More best-sellers from Big Potato

Chart History

FAQs

Was "Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content" a bestseller?
Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content — charted as a top-100 best-selling board game on Amazon UK in 3 different years (2024–2026), peaking at #4.

What was the best-selling board game of 2024?
"Cryptic Killers Unsolved murder mystery game - Cold Case Files Investigation Detective clues/evidence - Solve the crime - For individuals, date nights & party groups - Murder of a millionaire" by Cryptic Killers was the #1 best-selling board game on Amazon UK in 2024. "Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content" finished at #4 that year.

What other board games by Big Potato were bestsellers?
"Herd Mentality Christmas Expansion Pack - 100 New Questions" (peak #3, 2024–2026); "Colourbrain Board Game: Award-Winning Simple Family Board Game | Reduced Packaging | Includes 20 Secret Questions" (peak #4, 2022–2024); "Chameleon Pictures: A hilarious, easy-to-learn imposter game for Kids, Teens and Adults | Family Game for 3-8 players, Age 8+" (peak #12, 2024–2026); "Big Potato Junior Colourbrain: Ultimate Board Game for Families Fun for Kids and Adults Multicoloured" (peak #15, 2022–2024); "Big Potato Mini Colourbrain: The Ultimate Family Travel Game" (peak #17, 2022–2024).

What years did "Herd Mentality – Udderly Hilarious Family Board Game for 4–20 Players | Easy to Learn, Loved by Millions, with Bonus Online Exclusive Content" chart on Amazon UK?
It appeared in the annual Top 100 best-selling board games list in: 2026 (#21), 2025 (#5), 2024 (#4).