Best-Selling Toys of 2026
The top 100 on Amazon UK so far this year.
Updated to reflect the latest Amazon UK rankings. Click any cover to buy on Amazon.
Right now, the #1 best-selling toy on Amazon UK is "LEGO Speed Champions Oracle Red Bull Racing RB20 F1 Race Car Model with a Collectible Formula 1 Driver Minifigure - Display Set for Adult Motorsport & Racing Fans 77243".
LEGO leads 2026 so far - Speed Champions and the Botanicals craft sets selling hard - but the all-ages card-game boom rolls on with UNO, Asmodee Dobble and the breakout hit Flip 7. Crayola, Play-Doh and the Bright Starts Oball keep the youngest end of the chart busy.
Born in 2026? See everything that topped the UK charts in 2026 — books, film, games and music.
