Best-Selling Toys of 2026

The top 100 on Amazon UK so far this year.

Updated to reflect the latest Amazon UK rankings. Click any cover to buy on Amazon.

LEGO leads 2026 so far - Speed Champions and the Botanicals craft sets selling hard - but the all-ages card-game boom rolls on with UNO, Asmodee Dobble and the breakout hit Flip 7. Crayola, Play-Doh and the Bright Starts Oball keep the youngest end of the chart busy.

Born in 2026? See everything that topped the UK charts in 2026 — books, film, games and music.

← 2025 2026

LEGO Speed Champions Oracle Red Bull Racing RB20 F1 Race Car...

4.8 · 18372

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack ...

4.7 · 39298

Mattel Games UNO, Classic Card Game for Kids and Adults for ...

4.7 · 84925

Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant ...

4.8 · 43681

Flip 7, The Ultimate Blend of Press Your Luck and Strategy, ...

4.7 · 1081

Waddingtons Number 1 Playing Card Game, play fish, slap jack...

4.4 · 3129

MintKeeper Top loaders Clear Hard Card 35pt Sleeves Compatib...

4.7 · 2088

Asmodee | Dobble | Fun Family Card Game | Fast-Paced Observa...

4.8 · 38406

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours...

4.6 · 4490

Play-Doh 8-Pack Rainbow Non-Toxic Modelling Compound Set wit...

4.7 · 12653

Genialba 12 inch LCD Writing Tablet - Colorful Screen Drawin...

4.5 · 6411

LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl....

4.8 · 8590

Skillmatics Foil Fun - Unicorns & Princesses, No Mess Art fo...

4.7 · 6334

DIY Mermaid Headbands Making Kit for Girls Age 3+,Girly head...

4.6 · 2164

LEGO Botanicals Plum Blossom Set For Adults - Artificial Flo...

4.8 · 17196

Helium King Disposable Helium Gas Canister - Fills 50 x 9 In...

4.1 · 5364

Play-Doh Favorite Colour Pack of 9 Cans, 7 x 113 g and 2 x 5...

4.6 · 2131

Orchard Toys Little Bug Bingo - Compact Mini Games for Boys,...

4.7 · 12356

CRAYOLA Anti-Dust Coloured Chalk - Assorted Colours (Pack of...

4.4 · 15080

Disney Store Official Sheriff Woody Interactive Talking Acti...

4.5 · 2619

RAM ONLINE Giant 1 Litre of Bubble Mixture with Wand for Bub...

4.4 · 1233

Ultra Pro - AW11739 - Card Protector Sleeves - - Transparent...

4.6 · 22709

Pokémon Assorted Cards, 50 Pieces

4.3 · 75184

Blue Orange | Taco Cat Goat Cheese Pizza Waterproof | Family...

4.8 · 25

Crayola White Chalk 12ct, Anti-Dust Chalkboard Chalk Sticks,...

4.4 · 8837

CRAYOLA Twistables Colouring Crayons, Multicolor, 12 Count (...

4.7 · 8052

Mlikero 100 Pcs Clear Card Sleeves, Standard Size Trading Ca...

4.7 · 1437

JoyCat Paint with Water Coloring Books for Toddlers, Waterco...

4.6 · 4210

Skillmatics Scissor Skills Activity Book - Snip Snip, 25 Fun...

4.7 · 4141

Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch M...

4.6 · 810

TOMY Pop Up Pirate Classic Children's Action Board Game, Fam...

4.5 · 66601

CRAYOLA Washable Project Paint, Painting Supplies for Kids, ...

4.7 · 40281

LeapFrog 601503 Learning Friends 100 Words Baby Book Educati...

4.7 · 13513

Dislocati Karaoke Machine 2 Microphones, Birthday Gifts for ...

4.6 · 1947

Galt 20 Giant Chalks - Extra Large Childrens Chunky Pavement...

4.7 · 2370

Orchard Toys Farmyard Heads and Tails Game, Memory & Matchin...

4.7 · 8827

HYKJNBW 10 inch White Party Balloons 50 Pack Strong Thicken ...

4.4 · 2219

Pack of 400 Ultra Pro standard regular soft penny card sleev...

4.6 · 8863

More or Less Science & Nature Edition Card Game | 2 Players ...

4.4 · 6641

BIC Evolution Colouring Pencils for Kids - Coloured Pencils ...

4.7 · 4331

CRAYOLA Washable Kids Paint Set, 10 Ct, Children Arts & Craf...

4.8 · 20798

Hitster - The Music Party Board Game, Card Game, Fun Music Q...

4.7 · 1050

Monopoly Hasbro Gaming Deal Strategy Card Game for 8+ Year O...

4.7 · 1587

Butter Squishy,Soft Butter Cheese Squishys Stress Relief Blo...

3.5 · 160

Goliath The Floor is Lava! – The Fun, Physical, Lava Leaping...

4.5 · 16690

FabLab Glitter Tattoos | Create FAB Glittery Kids Tattoos! |...

4.5 · 10070

QIFU Sage Green Balloons, 50pcs Sage Green and Gold White Ba...

4.4 · 2063

The Original Sea Monkeys Ocean Volcano | Includes Eggs, Food...

3.7 · 13559

Hot Wheels Set of 5 Toy Cars (Assorted Styles, One Random Se...

4.7 · 34938

PURPLE LADYBUG Decorate Your Own Water Bottle - 5 6 7 8 Year...

4.6 · 18528

Hot Wheels 10-Pack of Toy Race Cars (Assorted Styles, One Ra...

4.8 · 51293

QIFU Red Balloons 100 Pack - 12inch Strong Thicken Matte Red...

4.6 · 285

Skillmatics Poke-in Art - Christmas Decor, Mess-free Art for...

4.6 · 2897

Dreamon Take Apart Dinosaur Toys for Kids with Storage Box E...

4.4 · 10917

LEGO Botanicals Orchid - Artificial Plant Set for Adults inc...

4.8 · 17955

INTELLIGRON Butter Squishy Toy, 1Pc Squishy Butter Stick Fid...

2.5 · 43

Snazaroo Classic Face and Body Paint, White Colour, Water Ba...

4.4 · 15236

Mattel Games UNO Show ?em No Mercy Card Game for Kids, Adult...

4.6 · 20148

Talking Flash Cards Early Educational Toys for 3 4 5 6 Year ...

4.4 · 5642

Henbrandt 72 x Neon Dinosaur Party Bubble Tubes with Wand Ch...

Personalised Photo Face Masks - DIY or Ready To Wear - Custo...

4.7 · 2542

ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stic...

4.6 · 15868

LEGO Super Mario Game Boy Building Set for Adults - Nintendo...

4.8 · 3419

LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transf...

4.8 · 12837

Stickle Bricks Little Builder Construction Set with 30 Piece...

4.6 · 4813

Orchard Toys Match and Spell Next Steps, Educational Spellin...

4.7 · 2964

Scola Craft PVA Kids Glue, 1 Litre, School Supplies, Art and...

4.7 · 329

Play-Doh Stamp & Saw Tool Bench Playset for Toddlers, Non-To...

4.6 · 22390

TOSY Magnet Fidget Spinner Mini - 8 blocks, 3 in 1 Toy: Tran...

4.3 · 4663

Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy ...

4.5 · 57010

Galt Sparkle Jewellery - Childrens Necklace and Bracelet Mak...

4.5 · 6578

Ravensburger Marvel Spider-Man Mini Memory Game for Kids, 48...

4.7 · 6717

NEW Transformable Sensory Fidget Spinner Toy, Funny DIY Spin...

4.1 · 2626

Bicycle® Standard index Playing Cards, 2 Decks, Red & Blue, ...

4.7 · 23254

Sage Green Dusty Blue Yellow Balloons, 60Pcs Baby Shower Bal...

4.4 · 153

Elmer’s Colour Changing Slime Kit | Slime Supplies Include C...

4.5 · 16637

ROXENDA Speed Cube, Original Speed Cube Super-Durable Sticke...

4.4 · 5059

Trading Card Binder, Card Binder Album Folder Book Fit for M...

4.7 · 1631

BIC Kids Evolution Coloured Pencils, Vivid Colouring Pencils...

4.7 · 13548

Wleozys 80pcs party bag fillers for kids ,Party Fillers for ...

4.5 · 767

Herd Mentality | Udderly Hilarious Family Board Game for 4-2...

4.7 · 1079

Skillmatics Guess in 10 Animal Picture Clues, Perfect for Bo...

4.6 · 33914

Zoggs Children's Safe Float Arm Bands, Orange, 3-6 Years (19...

4.2 · 9805

Learning Resources Kanoodle Ultimate Champion, Gifts for 7 Y...

4.6 · 36690

Toomies Hide and Squeak Eggs Baby Toy - Baby Box of Big Eggs...

4.7 · 1059

Play-Doh Pizza Delivery Scooter Playset, Non-Toxic Modelling...

4.5 · 25294

Slime Glue - 1000ml - White PVA Glue For Slime, UK Made, Was...

4.3 · 1319

Umatoll Baby Balance Bike for 1 Year Old Boys Girls, 12-24 M...

4.7 · 4876

Crayola MyFirst Washable Markers - Assorted Colours (Pack of...

4.6 · 8395

Unicorn Academy, Sophia & Wildstar Set with 2 Riding Accesso...

4.6 · 6352

Paw Patrol, Ryder’s ATV Toy Vehicle with Collectible Action ...

4.8 · 3764

LEGO Speed Champions Time Machine from Back to the Future To...

4.8 · 2347

LEGO Botanicals Flowering Cactus - Artificial Potted Plant S...

4.8 · 5942

Pokémon TCG: Mega Evolution—Chaos Rising Triple Pack (1 Foil...

4.8 · 62

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Stora...

4.8 · 939

CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | ...

4.7 · 6165

Joyreal Montessori Busy Board 2 Year Old, Wooden Fidget Sens...

4.3 · 627

Vicloon 3D Stickers for Kids 3+ Years, Toddlers' Puffy Anima...

4.6 · 4313

100pcs Coquette Stickers Vintage Pink Aesthetic, Waterproof ...

4.2 · 157

Beyblade X Clash and Carry Beystadium Battle Arena

4.5 · 948

Want to see what's topping the charts right now?

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2026 Best-Selling Books Top 100 on Amazon UK 2026 Best-Selling DVDs Top 100 on Amazon UK 2026 Best-Selling Games Top 100 on Amazon UK 2026 Best-Selling Music Top 100 on Amazon UK