Best-Selling Toys of 2025

The top 100 on Amazon UK that year.

A definitive look back at the 2025 Amazon UK chart. Click any cover to find it on Amazon.

Crayola SuperTips and Mattel UNO top 2025, proof that markers and a classic card game still out-sell almost everything. Play-Doh, Asmodee Dobble, Skillmatics activity sets and the ever-present Pokemon cards fill out a chart dominated by affordable, repeat-buy favourites.

Born in 2025? See everything that topped the UK charts in 2025 — books, film, games and music.

← 2024 2025 2026 →

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack ...

4.7 · 39298

Mattel Games UNO, Classic Card Game for Kids and Adults for ...

4.7 · 84925

Play-Doh 4-Pack, Sweet Themed Non-Toxic Modelling Compound S...

4.7 · 8539

Asmodee | Dobble Dinosaurs | Family Card Game | Ages 4+ | 2-...

4.7 · 337

Mattel Games UNO Show ?em No Mercy Card Game for Kids, Adult...

4.6 · 20148

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours Easy-Grip C...

4.6 · 14448

Asmodee | Dobble | Fun Family Card Game | Fast-Paced Observa...

4.8 · 38406

Skillmatics Foil Fun - Unicorns & Princesses, No Mess Art fo...

4.7 · 6334

TOMY Pop Up Pirate Classic Children's Action Board Game, Fam...

4.5 · 66601

Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant ...

4.8 · 43681

Pokémon Assorted Cards, 50 Pieces

4.3 · 75184

CRAYOLA Washable Kids Paint Set, 10 Ct, Children Arts & Craf...

4.8 · 20798

Monopoly Deal: Disney Stitch Edition Card Game - English Ver...

4.3 · 42

LeapFrog 601503 Learning Friends 100 Words Baby Book Educati...

4.7 · 13513

Monopoly Hasbro Gaming Deal Strategy Card Game for 8+ Year O...

4.7 · 1587

Snazaroo Classic Face and Body Paint, Bright Red Colour, Wat...

4.5 · 8869

MEGA BLOKS Big Building Bag building set with 60 big and col...

4.8 · 63691

HYKJNBW 10 inch White Party Balloons 50 Pack Strong Thicken ...

4.4 · 2219

LEGO Botanicals Orchid - Artificial Plant Set for Adults inc...

4.8 · 17955

Snazaroo Classic Face and Body Paint, White Colour, Water Ba...

4.4 · 15236

Talking Flash Cards Early Educational Toys for 3 4 5 6 Year ...

4.4 · 5642

Orchard Toys Farmyard Heads and Tails Game, Memory & Matchin...

4.7 · 8827

More or Less Science & Nature Edition Card Game | 2 Players ...

4.4 · 6641

Skillmatics Scissor Skills Activity Book - Snip Snip, 25 Fun...

4.7 · 4141

Dislocati Karaoke Machine 2 Microphones, Birthday Gifts for ...

4.6 · 1947

Dreamon Take Apart Dinosaur Toys for Kids with Storage Box E...

4.4 · 10917

Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy ...

4.5 · 57010

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours...

4.6 · 4490

LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Fig...

4.8 · 8131

Orchard Toys Shopping List Extras Pack - Fruit & Veg Educati...

4.7 · 1161

Cryptic Killers Unsolved murder mystery game - Cold Case Fil...

4.7 · 11380

Mattel Games UNO FLIP! Family Card Game for Adults, Teens & ...

4.7 · 60197

DIY Mermaid Headbands Making Kit for Girls Age 3+,Girly head...

4.6 · 2164

Crayola White Chalk 12ct, Anti-Dust Chalkboard Chalk Sticks,...

4.4 · 8837

LEGO 31058 Creator Mighty Dinosaurs Toy, 3 in 1 Model, T. re...

4.7 · 10415

Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set 57...

4.8 · 15832

Orchard Toys Little Bug Bingo - Compact Mini Games for Boys,...

4.7 · 12356

Coodoo Water Marbling Paint for Kids - Arts and Crafts for G...

4.5 · 10276

Disney Store Official Sheriff Woody Interactive Talking Acti...

4.5 · 2619

Jaunty Partyware 25 Punch Balloons For Party Bags - Big Ball...

4.3 · 6660

Play-Doh Care n Carry Vet Playset with Toy Dog, Carrier, 10 ...

4.6 · 9256

BANANAGRAMS | Bananagrams Big Letter | Word Game | Ages 7+ |...

4.8 · 34000

LEGO Botanicals Plum Blossom Set For Adults - Artificial Flo...

4.8 · 17196

Herd Mentality | Udderly Hilarious Family Board Game for 4-2...

4.7 · 1079

Herd Mentality Board Game: Udderly Hilarious Family Game | E...

4.7 · 4333

Magna-Tiles microMAGS 26-Piece Travel Magnetic Construction ...

4.7 · 2830

Mattel Games UNO Minecraft, Collectible Card Deck with 112 C...

4.6 · 44978

CRAYOLA Washable Project Paint, Painting Supplies for Kids, ...

4.7 · 40281

NEW Transformable Sensory Fidget Spinner Toy, Funny DIY Spin...

4.1 · 2626

Play-Doh 8-Pack Rainbow Non-Toxic Modelling Compound Set wit...

4.7 · 12653

PURPLE LADYBUG Decorate Your Own Water Bottle - 5 6 7 8 Year...

4.6 · 18528

Bic Kids Kid Couleur Felt Tip Colouring Pens - Assorted Colo...

4.7 · 2103

FabLab Glitter Tattoos | Create FAB Glittery Kids Tattoos! |...

4.5 · 10070

Hasbro Gaming Jenga Family Board Game, Original Wood Block S...

4.8 · 71260

TOSY Flying Ring - 12 LEDs, Super Bright, Very Soft & Phosph...

4.2 · 16984

Henbrandt 72 x Neon Dinosaur Party Bubble Tubes with Wand Ch...

Crayola MyFirst Washable Markers - Assorted Colours (Pack of...

4.6 · 8395

Little Tikes Story Dream Machine Dr. Seuss Thing 1 Collectio...

4.6 · 567

Stickle Bricks Little Builder Construction Set with 30 Piece...

4.6 · 4813

Galt Sparkle Jewellery - Childrens Necklace and Bracelet Mak...

4.5 · 6578

Ultra Pro - AW11739 - Card Protector Sleeves - - Transparent...

4.6 · 22709

LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transf...

4.8 · 12837

BIC Evolution Colouring Pencils for Kids - Coloured Pencils ...

4.7 · 4331

Kikidex Magnetic Drawing Board for 1-3 year old Kids, Girl T...

4.5 · 10565

BIC Kids Evolution Coloured Pencils, Vivid Colouring Pencils...

4.7 · 13548

SAGO BROTHERS Air Dry Clay, 24 Colors Modelling Clay with 3 ...

4.6 · 6469

Ravensburger Bluey 4 in Box Jigsaw Puzzles for Kids Age 3 Ye...

4.7 · 2977

ROXENDA Speed Cube, Original Speed Cube Super-Durable Sticke...

4.4 · 5059

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Stora...

4.8 · 939

DIVCHI 100PCS Soft Plastic Mini Play Balls Multi Vibrant Col...

4.5 · 6615

Waddingtons Number 1 Playing Card Game, play with the classi...

4.7 · 10681

Skill Blox ShotMaster Football Shooting Training Dice | Foot...

4.4 · 833

Outsmarted - The App-Connected TV Quiz-Show Board Game | Kid...

4.5 · 11039

Lucky Egg Official Grab the Mic – Family Karaoke Game, 8+ Ye...

4.5 · 4322

LEGO Creator 3 in 1 Exotic Parrot to Frog to Fish Animal Fig...

4.8 · 7175

Zappi Co Children's Soft Cuddly Plush Toy Animal - Perfect P...

4.6 · 1191

Kelfara Assorted Rainbow Party Balloons - 100 Pack 12 inch M...

4.6 · 810

Hooku Suction Spinner Toys, 3 Pcs High Chair Toys with Sucti...

4.4 · 1509

The Happy Puzzle Company - The Genius Square & Collection - ...

4.8 · 7805

PASS THE PIGS Dice Game, The classic party and travel game, ...

4.7 · 2487

Vallejo Model Color Acrylic Paint, Amaranth Red, 18 ml, Self...

4.6 · 25142

Guess Who?, Board Games for Kids, Fun Family Game for 2 Play...

4.7 · 1171

CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | ...

4.7 · 6165

LEGO Heart Ornament Toy - Kids' Arts & Crafts Kit incl. a Di...

4.8 · 4763

LEGO Classic Large Creative Brick Storage Box Set, Building ...

4.8 · 11110

CRAYOLA Anti-Dust Coloured Chalk - Assorted Colours (Pack of...

4.4 · 15080

Gazillion Bubbles, Original Bubble Solution 2L - Create Bubb...

4.3 · 16281

LEGO 10713 Classic Creative Suitcase, Toy Storage Case with ...

4.8 · 2796

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours...

4.7 · 5107

LEGO Fortnite Peely & Sparkplug’s Camp Toy - incl. Wolf & Su...

4.8 · 2498

Mattel Games Scrabble , Version: German, HWD45

4.7 · 1765

#92 — Ram© Baby Kids 11 Piece Stacking Cups Stackers Pre-school Le...

4.6 · 2183

Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty...

4.2 · 5534

LEGO Botanicals Happy Plants Toy - Crafts Kit for Kids incl....

4.8 · 8590

Bicycle® Standard index Playing Cards, 2 Decks, Red & Blue, ...

4.7 · 23254

ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stic...

4.6 · 15868

LEGO Harry Potter Dobby the House-Elf Building Toy Set, Mova...

4.8 · 10005

Gofunly Kids Camera,1080P HD 2.0" Digital Camera for Kids wi...

4.7 · 4864

Exploding Kittens Original Edition - 2-5 Players - Ages 7+ -...

4.6 · 56668

toy Walkie Talkie, Outdoor Gifts for 3-10 Year Old Boys and ...

4.4 · 1377

Want to see what's topping the charts right now?

Browse Current Toys Bestsellers on Amazon →

2025 Best-Selling Books Top 100 on Amazon UK 2025 Best-Selling DVDs Top 100 on Amazon UK 2025 Best-Selling Games Top 100 on Amazon UK 2025 Best-Selling Music Top 100 on Amazon UK