Best-Selling Toys of 2024

The top 100 on Amazon UK that year.

A definitive look back at the 2024 Amazon UK chart. Click any cover to find it on Amazon.

Mattel UNO is the best-selling toy of 2024, with Crayola SuperTips and Play-Doh close behind - pocket-money staples beating the big-ticket sets. LEGO Creator, the viral Shashibo puzzle, Pokemon cards and UNO Show em No Mercy round out the year.

Born in 2024? See everything that topped the UK charts in 2024 — books, film, games and music.

← 2023 2024 2025 →

Mattel Games UNO, Classic Card Game for Kids and Adults for ...

4.7 · 84925

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack ...

4.7 · 39298

Play-Doh 8-Pack Rainbow Non-Toxic Modelling Compound Set wit...

4.7 · 12653

Play-Doh 4-Pack, Sweet Themed Non-Toxic Modelling Compound S...

4.7 · 8539

CRAYOLA Washable Kids Paint Set, 10 Ct, Children Arts & Craf...

4.8 · 20798

TOMY Pop Up Pirate Classic Children's Action Board Game, Fam...

4.5 · 66601

LEGO 31058 Creator Mighty Dinosaurs Toy, 3 in 1 Model, T. re...

4.7 · 10415

Shashibo Shape Shifting Box - Award-Winning STEM Fidget Toy ...

4.6 · 5197

Pokémon Assorted Cards, 50 Pieces

4.3 · 75184

Mattel Games UNO Show ?em No Mercy Card Game for Kids, Adult...

4.6 · 20148

Skillmatics Foil Fun - Unicorns & Princesses, No Mess Art fo...

4.7 · 6334

Cryptic Killers Unsolved murder mystery game - Cold Case Fil...

4.7 · 11380

Talking Flash Cards Early Educational Toys for 3 4 5 6 Year ...

4.4 · 5642

More or Less Science & Nature Edition Card Game | 2 Players ...

4.4 · 6641

Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant ...

4.8 · 43681

ZIMPLI - Large Unicorn Surprise Bath Bomb, 1 of 6 Surprise U...

4.4 · 1790

MEGA BLOKS Big Building Bag building set with 60 big and col...

4.8 · 63691

Asmodee | Dobble | Fun Family Card Game | Fast-Paced Observa...

4.8 · 38406

Exploding Kittens Original Edition - 2-5 Players - Ages 7+ -...

4.6 · 56668

Exploding Kittens UK Edition - Proper Cheeky Fun for British...

4.6 · 196

Hasbro Gaming Jenga Family Board Game, Original Wood Block S...

4.8 · 71260

Coodoo Water Marbling Paint for Kids - Arts and Crafts for G...

4.5 · 10276

Snazaroo Classic Face and Body Paint, Bright Red Colour, Wat...

4.5 · 8869

Snazaroo Classic Face and Body Paint, White Colour, Water Ba...

4.4 · 15236

Orchard Toys Farmyard Heads and Tails Game, Memory & Matchin...

4.7 · 8827

HYKJNBW 10 inch White Party Balloons 50 Pack Strong Thicken ...

4.4 · 2219

LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transf...

4.8 · 12837

Paint Pop Fun Tub Assorted 20 Pack - Kids Paint Sticks Stora...

4.8 · 939

Humbrol Model Paint - DB0057 No 57 Pink - Matt (14ml), Acryl...

4.5 · 19

Humbrol DB0063 Acrylic Paint No 63 Sand - Matt

4.4 · 132

Humbrol DB0154 Acrylic Paint No 154 Insignia Yellow - Matt

4.6 · 1377

Herd Mentality Board Game: Udderly Hilarious Family Game | E...

4.7 · 4333

Mattel Games UNO Harry Potter Card Game for Kids, Adults & P...

4.6 · 33392

Mattel Games UNO Minecraft, Collectible Card Deck with 112 C...

4.6 · 44978

Herd Mentality | Udderly Hilarious Family Board Game for 4-2...

4.7 · 1079

Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set 57...

4.8 · 15832

Crayola MyFirst Washable Markers - Assorted Colours (Pack of...

4.6 · 8395

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours...

4.6 · 4490

Humbrol Acrylic Paint No 81 Pale Yellow Matt dropper bottle,...

4.6 · 983

Uno Card Game 2013

4.8 · 43059

TECJOE 2 Pack LCD Writing Tablet, 8.5 Inch Colorful Doodle B...

4.3 · 16786

LEGO Botanicals Orchid - Artificial Plant Set for Adults inc...

4.8 · 17955

LEGO 10789 Marvel Spider-Man's Car and Doc Ock Set, Spidey a...

4.7 · 5659

LEGO Harry Potter Dobby the House-Elf Building Toy Set, Mova...

4.8 · 10005

BANANAGRAMS | Bananagrams Big Letter | Word Game | Ages 7+ |...

4.8 · 34000

ROXENDA Speed Cube, Original Speed Cube Super-Durable Sticke...

4.4 · 5059

LEGO 31134 Creator 3 in 1 Space Shuttle Toy to Astronaut Fig...

4.8 · 8131

CRAYOLA Washable Project Paint, Painting Supplies for Kids, ...

4.7 · 40281

Nerf Elite 2.0 Commander RD-6 Blaster Toy for 8+ Year Old Ki...

4.6 · 27583

GALT Flip Jewellery - Create Your Own Jewelry Kids Craft Kit...

4.5 · 579

PURPLE LADYBUG Decorate Your Own Water Bottle - 5 6 7 8 Year...

4.6 · 18528

DIVCHI 100PCS Soft Plastic Mini Play Balls Multi Vibrant Col...

4.5 · 6615

Galt Sparkle Jewellery - Childrens Necklace and Bracelet Mak...

4.5 · 6578

FabLab Glitter Tattoos | Create FAB Glittery Kids Tattoos! |...

4.5 · 10070

Gofunly Kids Camera,1080P HD 2.0" Digital Camera for Kids wi...

4.7 · 4864

Drumond Park Articulate Family Board Game, The Fast Talking ...

4.7 · 11905

Mystery Potion Making Kit for Kids - 20 Wizard Potion Bottle...

4.5 · 2026

Hasbro Gaming Twister Game, Family and Kids Party Game, Twis...

4.7 · 3802

ZIMPLI - Baff Bombz Magic Brush, 4 x Bath Bombs, Magic Wand,...

4.4 · 2200

LeapFrog 601503 Learning Friends 100 Words Baby Book Educati...

4.7 · 13513

Ravensburger On Safari My First Jigsaw Puzzles (2, 3, 4 and ...

4.7 · 909

Drumond Park Articulate! For Kids - Family Kids Board Game |...

4.6 · 4910

Waddingtons Number 1 Playing Card Game, play with the classi...

4.7 · 10681

ROXENDA Speed Cube- Fast Smooth Turning Solid Durable & Stic...

4.6 · 15868

Ravensburger My First Puzzle – 4 Chunky Jigsaw Puzzles for T...

4.7 · 6348

Vallejo Model Color Acrylic Paint, Amaranth Red, 18 ml, Self...

4.6 · 25142

You Can't Say UMM: A Party Game for Family and Adults, Fast-...

4.6 · 1233

BIC Evolution Colouring Pencils for Kids - Coloured Pencils ...

4.7 · 4331

Junior Colourbrain Card Game – Fun Family Colour Quiz Game f...

4.6 · 3698

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours Easy-Grip C...

4.6 · 14448

SAGO BROTHERS Air Dry Clay, 24 Colors Modelling Clay with 3 ...

4.6 · 6469

BIC Kids Kid Couleur Felt Tip Colouring Pens - Assorted Colo...

4.7 · 16237

LEGO Speed Champions 2023 McLaren Formula 1 Race Car Toy for...

4.8 · 4555

Melissa & Doug Reusable Sticker Pad | Activity Book for Chil...

4.6 · 5904

Melissa & Doug Reusable Sticker Pad | Activity Book for Chil...

4.6 · 11637

100 PICS Brain Teasers | Travel Game | Flash Cards with Slid...

4.5 · 6659

Helium King Disposable Helium Gas Canister - Fills 50 x 9 In...

4.1 · 5364

UNO Card Game with Collectible Storage Tin, Card Games for K...

4.8 · 8964

TOSY Flying Ring - 12 LEDs, Super Bright, Very Soft & Phosph...

4.2 · 16984

Mattel Games UNO FLIP! Family Card Game for Adults, Teens & ...

4.7 · 60197

Zappi Co Children's Soft Cuddly Plush Toy Animal - Perfect P...

4.6 · 1191

#82 — Ram© Baby Kids 11 Piece Stacking Cups Stackers Pre-school Le...

4.6 · 2183

LEGO 10713 Classic Creative Suitcase, Toy Storage Case with ...

4.8 · 2796

CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | ...

4.7 · 6165

Galt Washable PVA Glue for Crafting – Multipurpose 500ml Glu...

4.6 · 4053

Bandai Tamagotchi Original Starry Night Shell | Tamagotchi O...

4.6 · 2002

Galt Toys, Animal Pottery, Kids' Craft Kits, Ages 6 Years Pl...

4.5 · 7783

Dreamon Take Apart Dinosaur Toys for Kids with Storage Box E...

4.4 · 10917

NEW Transformable Sensory Fidget Spinner Toy, Funny DIY Spin...

4.1 · 2626

Galt Charm Bracelets - Fun Bracelet and Jewellery Making Kit...

4.5 · 5896

PASS THE PIGS Dice Game, The classic party and travel game, ...

4.7 · 2487

Mattel Games Scrabble , Version: German, HWD45

4.7 · 1765

Top Trumps Birds of the World Classics Card Game, Discover s...

4.5 · 137

Orchard Toys Little Bug Bingo - Compact Mini Games for Boys,...

4.7 · 12356

CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours...

4.7 · 5107

Top Trumps Bugs Classic Card Game, learn facts about the Bla...

4.8 · 459

PINKCAT 8.5in LCD Writing Tablet - Colorful Screen Doodle Sc...

4.4 · 2466

URAQT Princess Costumes for Girls, Snow Queen Princess Dress...

4.4 · 1944

Zoggs Children's Safe Float Arm Bands, Orange, 3-6 Years (19...

4.2 · 9805

Pokémon Official & Premium Quality 8-inch Darumaka Adorable,...

4.7 · 1733

Want to see what's topping the charts right now?

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2024 Best-Selling Books Top 100 on Amazon UK 2024 Best-Selling DVDs Top 100 on Amazon UK 2024 Best-Selling Games Top 100 on Amazon UK 2024 Best-Selling Music Top 100 on Amazon UK